Monday 9 June 2008

Discuss how E-commerce can reduce cycle time, improve employees’ empowerment and facilitate customer support.

Cycle time is the sum of time between a customer making an order and obtaining the goods or the time business take to complete transactions from beginning to the end. By reducing cycle time, it can decrease cost, increase revenue and competitive advantage is obtained. One of the examples is the extranet. Extranets can connect both the internet and the companies’ intranets and enable the buying and selling of goods and services being taken place through the Internet. Extranets can link intranets from different locations all over the internet to provide communications over the public internet. It provides secured connectivity between a corporation’s intranet and the intranets of its business partners, material suppliers, financial services, government, and customer. Thus it can reduce cycle time when there is a reduction in the buyer’s sorting out time, less time is spent in resolving invoice and order discrepancies. Therefore e-commerce can reduce the time required to complete business processes and remove redundant steps in business processes. Moreover it can accelerate the processing time and solved it by advancement of technology.

Employees’ empowerment is the ability to make decision for customers. By giving more flexibility to access information, employees are able to improve employees’ empowerment. The employees will have sufficient alertness of the complaints and are able to handle the complaints instantaneously and efficiently. The employees also can update information to web site and provide meaningful suggestions to customers if they are in a dilemma selecting their products. Thus employees are able to influence their customer up to a certain degree.

Apart from that, E-commerce also can facilitate customer support because it can provide unlimited shopping hours for customers to place their order as it is run on a 24 hours basis. Nowadays, a wide range of technological solutions available to enable facilitate the customer support. E-commerce can reach customers anytime, anywhere as compared to traditional shops which are limited to customers during certain time and day. By providing an informative and creative description about the product on the personalized e-commerce site, customers will be attracted to shop online. A user friendly self-serve site also will facilitate customers as the product information is fully available. Indirectly, it will create chances to promote the brand and products. Customers will be more satisfied if the catalog for new arrivals is updated. It is flexible for customers to access information online and easier for them to update their information now.



by ngan sin yin

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