Corporate blogging enables the employees of the company to express their ideas about the aspect of the company. Due to the advancement of technology, it is imperative for company to choose to blog in order to know the feedback of their newly launched product or managing relations within or outside the company.
In fact, there are 2 types of corporate blogging, internal and external. For internal blogs, the employees can participate freely by accessing to the intranet to discuss the company’s issues, communicate with different levels of managerial personnel to share the knowledge and information of the company. While, extranet blogs serve as marketing tools to promote the new company product, announce the upcoming events, and clarify the grapevine to the stakeholders of the company. Therefore, the corporate blogs can promote the openness and honesty of the company which contribute to a higher level of reputation in organizations.
Take an example of the coca-cola conversation blog http://www.coca-colaconversations.com
, which initiated by Phil Mooney, an archivist for the Coca-Cola Company for the last 30 years. The information shared is about coca-cola history to the value of collectibles. The impressive topics include recipes, memorabilia, and collectors of coca-cola. From the 
weblogs, the reader can really know more about coca-cola and the curiosity of the brand also can be fulfilled. Indeed, corporate blogs can serve as a marketing tool to promote the products or service and improve the corporate image.
Lastly, there are many well known companies also involves in corporate blogging including:
1. Johnson & Johnson
2. Delta Airlines
3. Guinness
http://www.guinnessblog.co.uk/
4. Accenture
http://www.accenture.com/Global/Research_and_Insights/Accenture_Blogs/
by Ngan Sin Yin
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